R3MAIL
A Framework to Make Retentions, Referrals, and Raving Fans Inevitable with Email
The Power Behind the Pages
What R3MAIL teaches in print, this email list delivers by design.
If you’ve read the book — or even just the description — you already know what R3MAIL is:
A principled system that makes trust, retention, and referrals feel inevitable.
What you’re getting access to on this page … is something you can’t get from the book.
This email list is your opportunity to see how it works — from the inside.
One email. One lesson. One behavior-shifting idea at a time.
The structure is the strategy. The delivery is the demonstration.
This isn’t a freebie or a companion guide.
It’s a live, evolving experience that brings the system to life — through email, by email.
The list is currently in production.
Join the waitlist now, and you’ll be first to receive emails once it’s live.
You won’t just learn about R3MAIL.
You’ll experience it — exactly the way your future customers might.
Important Note Before You Join:
If you don’t want to receive a lot of emails about email — this list isn’t for you.
Once the first sequence begins, you’ll get one email at a time. After that, you may receive multiple emails per week (sometimes more than one a day), all designed to help you see, feel, and apply the principles behind R3MAIL.
This list is built for immersion.
If you’re in, you’re in.
From R3MAIL ...
Forward - by Nic Peterson
When I first introduced the R3 framework—Retention, Referrals, and Raving Fans—I wasn’t trying to create a system that people would memorize. I was trying to create a lens—a way to see the real gaps in your business. Not the ones that gurus yell about, but the invisible ones that quietly drain your momentum, your revenue, and your sanity.
Since then, I’ve seen the framework applied in all kinds of domains: ad ecosystems, customer experience, strategic partnerships. But this—R3 for Email—is something different.
This book doesn’t just apply the R3 principles to a new domain. It evolves them.
If R3 is the philosophy, and R3OAS is the ad ecosystem application, then R3 for Email is the emotional and relational intelligence upgrade. It doesn’t just show you how to write better emails—it shows you how to build bonded systems of trust that scale.
And let’s be honest: most people don’t know how to use email without accidentally eroding trust in the process. They chase short-term dopamine over long-term gravity. They confuse results with value, and noise with signal. And when it stops working, they blame the algorithm, or the strategy, or the audience.
This book breaks that cycle.
What’s inside is a masterclass in Allegiance Capital and Gravity, applied in one of the most overlooked but powerful arenas—email. It’s not about squeezing more juice out of your list. It’s about building so much mass that people naturally orbit around you. It's not coercion—it's clarity. It's not gaming the system—it's becoming the system worth engaging with.
If you’ve ever felt like your emails are hitting inboxes but not hearts—this is your missing piece.
I’m proud to have this book stand alongside the other R3 works. Not because it echoes what I’ve said before, but because it goes somewhere I haven’t. It’s thoughtful, strategic, and most of all—it’s kind. And kindness, when paired with skill, creates movements.
Enjoy this one. Study it. Test it. Engage the field.
And watch what happens.
Nic Peterson
Forward - by Nic Peterson
When I first introduced the R3 framework—Retention, Referrals, and Raving Fans—I wasn’t trying to create a system that people would memorize. I was trying to create a lens—a way to see the real gaps in your business. Not the ones that gurus yell about, but the invisible ones that quietly drain your momentum, your revenue, and your sanity.
Since then, I’ve seen the framework applied in all kinds of domains: ad ecosystems, customer experience, strategic partnerships. But this—R3 for Email—is something different.
This book doesn’t just apply the R3 principles to a new domain. It evolves them.
If R3 is the philosophy, and R3OAS is the ad ecosystem application, then R3 for Email is the emotional and relational intelligence upgrade. It doesn’t just show you how to write better emails—it shows you how to build bonded systems of trust that scale.
And let’s be honest: most people don’t know how to use email without accidentally eroding trust in the process. They chase short-term dopamine over long-term gravity. They confuse results with value, and noise with signal. And when it stops working, they blame the algorithm, or the strategy, or the audience.
This book breaks that cycle.
What’s inside is a masterclass in Allegiance Capital and Gravity, applied in one of the most overlooked but powerful arenas—email. It’s not about squeezing more juice out of your list. It’s about building so much mass that people naturally orbit around you. It's not coercion—it's clarity. It's not gaming the system—it's becoming the system worth engaging with.
If you’ve ever felt like your emails are hitting inboxes but not hearts—this is your missing piece.
I’m proud to have this book stand alongside the other R3 works. Not because it echoes what I’ve said before, but because it goes somewhere I haven’t. It’s thoughtful, strategic, and most of all—it’s kind. And kindness, when paired with skill, creates movements.
Enjoy this one. Study it. Test it. Engage the field.
And watch what happens.
Nic Peterson
About, The Author
Joseph Robertson is the strategist behind some of the most trusted retention and referral systems in coaching, education, and media.
As CMO of The Guardian Academy and Man Bites Dog, he helps values-driven businesses grow by design — not through urgency or gimmicks, but through trust, rhythm, and alignment.
He’s known for building systems that feel inevitable once they’re in place.
And R3MAIL is his clearest expression of that work.
This list isn’t just where he teaches the system.
It’s where you get to feel it working — one idea at a time.
