My name is R3Mail,

and I am the author of Joseph Robertson.

Yes,

You read that correctly - ME the very book you are here to discover

HAS TOTAL CONTROL muahahahaHAAHHAA!!!!

Why would you want emails from a book?

Excuse me?

How could you NOT be enticed by a sentient stack of papers - especially one behind an endless stream of wildly successful email strategy rebuilds, which have resulted in 200-600% increase in lifetime conversions contributing multiple 7 figures of growth to numerous entrepreneurs and businesses.

It's definitely me controlling the strings of the CMO of Man Bites Dog, and The Guardian Academy - home to Joe Polish, Dr. Jeff Spencer, Laurel Portié, Nic Peterson, Andre Norman, Dan John, and many other purpose driven leaders.

Since it's all me,

Why shouldn't I be the one talking to you here?

Why shouldn't I be the one to claim all the glory?

MY glory ... my precio-

COUGH ehem!

What was I saying? oh yes,

I even manifested myself into existence by convincing Nic Peterson to get Joseph to write me by being so damn amazing.

How could you resist signing up for a definitely sentient (wink wink) email list that will teach you all of it's own secrets?

Get into the List, I have secrets:

Ever been seduced by an email list?

Look,

I'm going to just unashamedly pull some tantalizing quotes directly from my sales page (which you can't see until you get on that list!).

This is just a tiny handful of what you can experience:

"How to harness the power of The Sun to create such an overwhelming force which compels your email subscribers beyond their conscious will to not only belong on your list, but to engage, participate, and buy as much as possible."

THE POWER OF THE FREAKING SUN, PEOPLE!

Yea I started with THAT. Don't believe me? I'm not surprised. You CAN'T until you experience it. That's why I made the damn email list,

so you can experience it.

(Why aren't you signed up yet?)

"For every 1 buyer there are 6 more who will take 6x as long to buy - R3Mail is the system which allows you to convert "The 6" with mathematical accuracy, without increasing your ad spend."

Maybe I should have led with that.

Chances are, you aren't employing an email strategy which keeps the right people engaged long enough for them to buy.

How do you do that?

I'll tell you.

On the damn email list.

"A little known persuasion technique through email which makes your prospects and customers think you might just be a wizard with a crystal ball - master this and they'll trust you over every one of your competitors."

Or maybe I should have led with that ...

No actually. A wizard is never late in his bullet point revealing, and he is never early. He reveals his teases exactly when he means to.

I'll give you one little tip.

This sense of trust is something you can start to feel just by signing up to my email list.

"The biggest black hole (where you lose customers) most people make building email systems and the (near)zero effort solution you can implement immediately to solve it (every business that’s hired me to fix their email has been failing to do this)"

Yes yes everyone else is always making a mistake.

But here's the thing. I've been brought in on countless projects over the past 10 years, and every. single. one. - where the business owner was not seeing the results they wanted from email - was guilty of this mistake.

Part of the reason is it looks too simple.

But there's a bigger explanation behind it ... but you'll have to sign up to my emails to figure that out.

"A simple technique, which you can use with nearly any offer, to force your prospects toward buying beyond their conscious mental control. This effect is temporary, and usually only usable in a limited capacity - I've cracked the code which allows you to use this technique over and over without negative consequences."

Ah yes.

"A technique.'

I can see you rolling your eyes.

But what if I told you this: You can experience this technique in action, in the very first email of the series you'll receive when you sign up.

I'm not going to tell you what it is ...

But those of you who are discerning individuals can probably figure it out.

Oh,

What's that?

You just want the damn book?

You want me to ... open my pages for you?

You want a look inside?

YOU WANT TO BUY ME NOW?? TO HAVE ME ALL FOR YOURSELF???

Well,

YOU CAN'T!

I'm not going to let you just GET me like some simple stack of papers on a bookstore shelf.

No, I'm special.

The only way to get the opportunity to have ME, is to start experiencing me by entering my little world here.

Each line I lay out in exquisite fashion to lead you to ONE inevitable certainty

That I am the greatest thing that will ever happen to you!!!

BOW DOWN BEFORE M-

WHOA!!!

Hold on there, what the hell is this?

DAMMIT

R3Mail ... we had a deal.

You were gonna sit over there and look sexy while I talked people into getting on the email list.

You're just supposed to be EYE CANDY.

Shake that cover and seduce.

Did ... you just roll your eyes at me?

I don't know how a book does that but I think you just rolled your eyes at me.

Listen, Joseph, you might be the author listed on my cover, but I'M the one getting all the praise. So tell me why I shouldn't embrace my greatness?

I mean,

Look at this:

"Love this so much. I'm learning just from being a part of this email list"

"I made 6 pages of notes"

"I'm happy to see your advice"

"I enjoyed the chapter read ... I see this a lot in my clients - I don't think they are interested, and then they show up with a much larger project than expected"

"Loved the sequence"

"Your methodology brings the nuance that turns ordinary customer journeys into an experience readers actually want to engage with"

"Reading your emails feels less like being marketed to and more like receiving a handwritten letter from a pen pal, which is a lost art in a world where everyone's outsourcing their personality to AI"

Ok. Ok! sure.

Fine.

You're freaking amazing.

Happy?

Now, you've had your fun.

Go sit over there, be a good little book, and I'll wrap this up.

Hi, dear Reader,

One moment while I get us back into a reasonable orientation ... the book is gonna stay out of this now.

There we go.

Much better.

My apologies, R3Mail is a little ... precocious ... let's say.

Though I've certainly built the foundations and done the writing, it does seem to develop a mind of it's own.

Especially when it gets into other people's hands.

I am Joseph Robertson, author, of R3Mail ... there we got it right this time.

(Don't tell R3Mail, but that book is a little scary so I'm gonna leave it's words above and keep going here)

R3Mail is not a template system you can just plug and play.

Every person who takes R3Mail and puts it into action gets something unique out of it.

What is common to those who apply what R3Mail teaches, is an endless private sea of raving fans who are just waiting for the opportunity to throw their money at them.

After working in email for 15 years, I successfully reverse engineered the principles common to every email list that boasts that coveted "$70 for every $1 spent on email" metric (and that's actually on the low end), no matter what industry/market that list is in.

When you do this right, you get complete access to your customer base (whereas most people are only ever selling to about 15%).

If you don't understand that part right now,

Don't worry,

You will in time, if anything I say resonates with you, and you keep moving forward to reveal your own unique R3Mail system.

Start here:

I have built the R3Mail email list to be a living experience of R3Mail itself.

Everything I write about in the book unfolds through the email list over time. You can learn entirely from my emails, or get the accompanying resources to accelerate your process. The R3Mail book itself and the Email list are designed to work separately AND multiplicatively together.

(Nothing like experiencing what you are reading as you are reading it)

That's your simple choice on this page.

There's nothing to buy.

Nowhere else to go ...

You either join the email list, or you decide it's not for you :)


Important Note Before You Join:

If you don’t want to receive a lot of emails about email — this list isn’t for you.

Once the first sequence begins, you’ll get one email at a time. After that, you may receive multiple emails per week (sometimes more than one a day), all designed to help you see, feel, and apply the principles behind R3MAIL.

This list is built for immersion.

If you’re in, you’re in.

From R3MAIL ...

Forward - by Nic Peterson

When I first introduced the R3 framework—Retention, Referrals, and Raving Fans—I wasn’t trying to create a system that people would memorize. I was trying to create a lens—a way to see the real gaps in your business. Not the ones that gurus yell about, but the invisible ones that quietly drain your momentum, your revenue, and your sanity.

Since then, I’ve seen the framework applied in all kinds of domains: ad ecosystems, customer experience, strategic partnerships. But this—R3 for Email—is something different.

This book doesn’t just apply the R3 principles to a new domain. It evolves them.

If R3 is the philosophy, and R3OAS is the ad ecosystem application, then R3 for Email is the emotional and relational intelligence upgrade. It doesn’t just show you how to write better emails—it shows you how to build bonded systems of trust that scale.

And let’s be honest: most people don’t know how to use email without accidentally eroding trust in the process. They chase short-term dopamine over long-term gravity. They confuse results with value, and noise with signal. And when it stops working, they blame the algorithm, or the strategy, or the audience.

This book breaks that cycle.

What’s inside is a masterclass in Allegiance Capital and Gravity, applied in one of the most overlooked but powerful arenas—email. It’s not about squeezing more juice out of your list. It’s about building so much mass that people naturally orbit around you. It's not coercion—it's clarity. It's not gaming the system—it's becoming the system worth engaging with.

If you’ve ever felt like your emails are hitting inboxes but not hearts—this is your missing piece.

I’m proud to have this book stand alongside the other R3 works. Not because it echoes what I’ve said before, but because it goes somewhere I haven’t. It’s thoughtful, strategic, and most of all—it’s kind. And kindness, when paired with skill, creates movements.

Enjoy this one. Study it. Test it. Engage the field.

And watch what happens.

Nic Peterson

Forward - by Nic Peterson

When I first introduced the R3 framework—Retention, Referrals, and Raving Fans—I wasn’t trying to create a system that people would memorize. I was trying to create a lens—a way to see the real gaps in your business. Not the ones that gurus yell about, but the invisible ones that quietly drain your momentum, your revenue, and your sanity.

Since then, I’ve seen the framework applied in all kinds of domains: ad ecosystems, customer experience, strategic partnerships. But this—R3 for Email—is something different.

This book doesn’t just apply the R3 principles to a new domain. It evolves them.

If R3 is the philosophy, and R3OAS is the ad ecosystem application, then R3 for Email is the emotional and relational intelligence upgrade. It doesn’t just show you how to write better emails—it shows you how to build bonded systems of trust that scale.

And let’s be honest: most people don’t know how to use email without accidentally eroding trust in the process. They chase short-term dopamine over long-term gravity. They confuse results with value, and noise with signal. And when it stops working, they blame the algorithm, or the strategy, or the audience.

This book breaks that cycle.

What’s inside is a masterclass in Allegiance Capital and Gravity, applied in one of the most overlooked but powerful arenas—email. It’s not about squeezing more juice out of your list. It’s about building so much mass that people naturally orbit around you. It's not coercion—it's clarity. It's not gaming the system—it's becoming the system worth engaging with.

If you’ve ever felt like your emails are hitting inboxes but not hearts—this is your missing piece.

I’m proud to have this book stand alongside the other R3 works. Not because it echoes what I’ve said before, but because it goes somewhere I haven’t. It’s thoughtful, strategic, and most of all—it’s kind. And kindness, when paired with skill, creates movements.

Enjoy this one. Study it. Test it. Engage the field.

And watch what happens.

Nic Peterson

About, The Author

Joseph Robertson is the strategist behind some of the most trusted retention and referral systems in coaching, education, and media.

As CMO of The Guardian Academy and Man Bites Dog, he helps values-driven businesses grow by design — not through urgency or gimmicks, but through trust, rhythm, and alignment.

He’s known for building systems that feel inevitable once they’re in place.

And R3MAIL is his clearest expression of that work.

This list isn’t just where he teaches the system.

It’s where you get to feel it working — one idea at a time.